SEO, (Search Engine Optimisation) is absolutely crucial to the success of your online business. There’s a whole host of companies offering their SEO services and charge an arm and a leg to give you advice on how your website should be optimised. My best advice in today’s ecomonic climate is to save yourself some money and do it yourself. SEO agencies position SEO as a complicated science which only they understand. That’s simply not the case. SEO companies come in, do a check of your keywords, optimise your content, give advise on website structure and code, and simply rattle off best practices that YOU need to follow. After all this advice the SEO company don’t really “Do” anything! They give you the advice but it’s you who needs to do the work to implement their recommendations! It’s you that has to build up the in-bound links, it’s you who needs to update your code with meta descriptions etc, it’s you who needs to code up the short URL’s and so on. In my opinion I think it’s daylight robbery.
If you want to optimise your website just read Google’s document on how to SEO your website.
and if that’s too much check out the really useful SEO cheat sheet.
Follow this and you’ve just saved your self a pile of cash to spend on Google ads or at your Christmas party
If you’re lazy go ahead and waste your money on an SEO agency.